I just love it when there is good news on the fashion scene for those who have often been neglected – the larger lady! Well now plus size fashion retailer Taking Shape has reached our shores in the UK with the motto ‘Celebrate Your Curves’. It’s a retailer that is currently launching a store a week on the UK high streets and has also launched online.
With over 28 year’s experience and over 130 stores across Australia and New Zealand, it is now expanding into the UK with a huge understanding of what fuller figured women are looking for. So what we see is a range that is fashionable, has personality and flatters; is fun, relaxed and friendly; and offers in-store and on-line advice on how to dress for your size.
What I like about the range is that the clothes are made to last – they take notice of trends, but it’s the details (like the flattering cut, breathable fabric and versatile styles) that mean their designs can be worn again and again.
Taking Shape has 3 fashion brands on offer, plus Activewear and Accessories. I’ve had a good look at the winter offerings and there is something for everyone with sizes from 14-26. I particularly love the ruffle cardigan above for £65 so it’s on my Christmas list.
Take a look at the new online store – at the moment there is free next day shipping to mainland UK. It’s just as much fun shopping there as going to one of their stores.